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1. Introduction

This Cookie Policy explains how R2 Consulting, LLC and its subsidiaries and affiliates (“R2 Consulting,” “we,” “us,” or “our”) use cookies and similar tracking technologies when you visit our website at r2c.io (the “Site”). This policy should be read alongside our Privacy Policy, which provides detailed information about how we process personal data.

By continuing to use our Site, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described in Section 7.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.

First-Party Cookies

Set by the website you are visiting. Only that website can read them.

Third-Party Cookies

Set by a domain other than the website you are visiting. They are used for cross-site tracking, advertising, and analytics.

Session Cookies

Temporary cookies that are deleted when you close your browser.

Persistent Cookies

Remain on your device for a set period or until you delete them manually.

Web Beacons (Pixel Tags)

Small, transparent image files embedded in web pages or emails that track whether content has been accessed or opened.

Local Storage

A web storage mechanism that allows websites to store data locally on your device with no expiration date.

Session Storage

Similar to local storage but data is cleared when the browser session ends.

Fingerprinting

A technique that collects information about your device configuration to create a unique identifier. R2 Consulting does not use browser fingerprinting.

3. Categories of Cookies We Use

Strictly Necessary Cookies

Required : Yes

Can Disable : No

These cookies are essential for the Site to function properly. They enable core functionality such as security, session management, and accessibility. The Site cannot function properly without these cookies.

Name : session_id

Provider : r2c.io

Purpose : Maintains user session state

Duration : Session

Type : First-party

Name : csrf_token

Provider : r2c.io

Purpose : Prevents cross-site request forgery attacks

Duration : Session

Type : First-party

Name : cookie_consent

Provider : r2c.io

Purpose : Stores your cookie consent preferences

Duration : 12 months

Type : First-party

Analytics and Performance Cookies

Required : No

Can Disable : Yes

These cookies collect information about how visitors use the Site, such as which pages are visited most often, how visitors navigate between pages, and whether they encounter error messages. All information collected is aggregated and therefore anonymous. These cookies are used solely to improve how the Site works.

Name : _ga

Provider : Google Analytics

Purpose : Distinguishes unique users by assigning a randomly generated number

Duration : 2 years

Type : Third-party

Name : _ga_*

Provider : Google Analytics

Purpose : Maintains session state for Google Analytics 4

Duration : 2 years

Type : Third-party

Name : _gid

Provider : Google Analytics

Purpose : Distinguishes unique users for analytics

Duration : 24 hours

Type : Third-party

Name : _gat

Provider : Google Analytics

Purpose : Throttles request rate to limit data collection

Duration : 1 minute

Type : Third-party

Functional Cookies

Required : No

Can Disable : Yes

These cookies enable enhanced functionality and personalization, such as remembering your preferences (language, region, display settings), pre-filling forms, and providing enhanced features. If you do not allow these cookies, some or all of these features may not function properly.

Name : lang_pref

Provider : r2c.io

Purpose : Stores preferred language setting

Duration : 12 months

Type : First-party

Name : theme_pref

Provider : r2c.io

Purpose : Stores preferred display theme (light/dark)

Duration : 12 months

Type : First-party

Name : tz_offset

Provider : r2c.io

Purpose : Stores timezone for scheduling features

Duration : Session

Type : First-party

Marketing and Advertising Cookies

Required : No

Can Disable : Yes

These cookies are used to track visitors across websites to display relevant advertisements. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are typically set by our advertising partners with our permission.

Name : _fbp

Provider : Meta (Facebook)

Purpose : Tracks visits across websites for ad targeting

Duration : 3 months

Type : Third-party

Name : li_sugr

Provider : LinkedIn

Purpose : Used for LinkedIn ad targeting and analytics

Duration : 3 months

Type : Third-party

Name : _gcl_au

Provider : Google Ads

Purpose : Stores conversion data for Google Ads

Duration : 3 months

Type : Third-party

Name : hubspotutk

Provider : HubSpot

Purpose : Tracks visitor identity for CRM and marketing automation

Duration : 13 months

Type : Third-party

4. Legal Basis for Using Cookies (GDPR)

Under the GDPR and ePrivacy Directive, we use different legal bases depending on the type of cookie:

Strictly Necessary Cookies

Legitimate Interest (Article 6(1)(f) GDPR)

These cookies are essential for the operation of the Site. No consent is required as they are necessary to provide the service you have requested.

All Other Cookies

Consent (Article 6(1)(a) GDPR)

Analytics, functional, and marketing cookies are only placed on your device after you have given your informed, freely given, specific, and unambiguous consent through our cookie consent banner.

5. CCPA/CPRA Cookie Disclosures

Under the California Consumer Privacy Act and California Privacy Rights Act, cookies that collect personal information are subject to specific disclosure requirements.

Sale Of Information : R2 Consulting does not sell personal information collected through cookies. We do not share personal information collected through cookies for cross-context behavioral advertising as defined by the CCPA/CPRA.

Opt Out : California residents can opt out of marketing cookies through our cookie consent manager or by using the “Do Not Sell or Share My Personal Information” link on our website. We also honor Global Privacy Control (GPC) signals as a valid opt-out mechanism.

6. Third-Party Cookies and Services

We work with third-party service providers who may set cookies on your device when you visit our Site. These providers include:

Google Analytics

Website analytics and performance measurement

https://policies.google.com/privacy

https://tools.google.com/dlpage/gaoptout

HubSpot

CRM, marketing automation, and lead tracking

https://legal.hubspot.com/privacy-policy

Meta (Facebook)

Advertising and conversion tracking

https://www.facebook.com/privacy/policy

https://www.facebook.com/settings?tab=ads

LinkedIn

Advertising, analytics, and professional networking integration

https://www.linkedin.com/legal/privacy-policy

https://www.linkedin.com/psettings/guest-controls

Google Ads

Advertising and remarketing

https://policies.google.com/privacy

https://adssettings.google.com

These third parties have their own privacy policies governing the data they collect. We encourage you to review their policies. We are not responsible for the privacy practices of these third-party providers.

7. Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our Site, a cookie consent banner will allow you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of our website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to notify you when a cookie is being set.

Browser : Google Chrome

Url : chrome://settings/cookies

Browser : Mozilla Firefox

Url : about:preferences#privacy

Browser : Apple Safari

Url : Preferences > Privacy

Browser : Microsoft Edge

Url : edge://settings/privacy

Global Privacy Control (GPC)

We honor GPC signals sent by your browser. When we detect a GPC signal, we treat it as a valid opt-out of non-essential cookies and will not share your personal information for targeted advertising.

Do Not Track (DNT)

Our Site responds to Do Not Track signals. When we detect a DNT signal, we disable non-essential cookies for your session.

Industry Opt-Out Tools

You can opt out of interest-based advertising through industry tools such as the Network Advertising Initiative (NAI) opt-out page (networkadvertising.org/choices) and the Digital Advertising Alliance (DAA) opt-out page (optout.aboutads.info).

Please note that blocking or deleting certain cookies may affect the functionality of the Site and your user experience. Strictly necessary cookies cannot be disabled as they are essential for the Site to function.

8. Data Retention for Cookie Data

The data collected through cookies is retained for varying periods depending on the type of cookie and its purpose:

Session cookies

Deleted when you close your browser

Analytics cookies

Up to 26 months from last activity

Functional cookies

Up to 12 months

Marketing cookies

Up to 13 months

Consent records

Retained for 3 years for compliance documentation

We periodically review and purge cookie data that is no longer necessary for its original purpose. When you withdraw consent or opt out of specific cookie categories, the associated data is deleted within 30 days.

9. International Data Transfers

Some of our third-party cookie providers may transfer data outside the EEA, UK, or Switzerland. In such cases, we ensure that appropriate safeguards are in place, consistent with the data transfer provisions described in our Privacy Policy. These safeguards include Standard Contractual Clauses (SCCs), adequacy decisions, and other lawful transfer mechanisms.

10. Your Rights

Depending on your location, you may have certain rights regarding the data collected through cookies:

To exercise any of these rights, please contact our Data Protection Officer at DPO@r2c.io. Please refer to our Privacy Policy for detailed information about how to exercise your rights and our response timeframes.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable laws. We will notify you of material changes by posting the updated policy on our Site with a revised “Last Updated” date. Where required by law, we will re-obtain your consent for non-essential cookies following material changes to this policy.

12. Contact Information

For questions or concerns about this Cookie Policy or our use of cookies, please contact us:

Entity : R2 Consulting, LLC

Attention : Data Protection Officer

Email : DPO@r2c.io

Response Time : We will respond to all inquiries within 30 days.

Contact

Contact Us

Tell us about your project goals and we will respond with a tailored plan within one business day.

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Our Locations

Global delivery

USA

4433 Scarsdale Place

Boulder, CO 80301

Tel: +1 (303) 641-7807

India

Plot No.15, 9/53 Kaveri Nagar

Moulivakkam, Kundrathur Main Rd

Chennai, TN 600125, India

Tel: +91 (944) 481-1692

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